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Learn moreThe attack has disrupted what was shaping up to be a record tourism year. Jammu and Kashmir had already welcomed 2.3 crore visitors in early 2025, building on 2023's record of 21.1 million tourists. The timing is particularly damaging, with the key Amarnath Yatra pilgrimage season set to begin in June. Airlines report over 15,000 flight cancellations to Srinagar in the attack's immediate aftermath.
This comes after India announced measures against Pakistan in response to the attack, which resulted in the deaths of 25 Indians and one Nepali citizen. "Due to the announced restriction of Pakistan airspace for all Indian airlines, it is expected that some Air India flights to or from North America, UK, Europe, and the Middle East will take an alternative extended route," Air India wrote on X.
The attack, described as one of the deadliest in recent years, has shocked the industry and sparked a strong wave of solidarity from major tourism stakeholders across India. The incident comes at a time when Kashmir has been witnessing a tourism revival post-pandemic, with record-breaking visitor numbers. The attack targeting tourists at the peak of the spring travel season has raised serious concerns.
Terrorists came into the grassland, dubbed 'mini Switzerland', and started firing at tourists milling around eateries, taking pony rides or just picnicking, officials and eyewitnesses said. Pahalgam town, which was teeming with tourists this morning, went into complete silence. Tourists began leaving in droves. The incident comes when Kashmir is witnessing a surge in tourist arrivals after reeling under militancy for years.
Delhi has emerged as the top city for international summer travel, according to Cleartrip’s Nation on Vacation campaign. The capital accounted for 8 per cent of all international bookings, with a 20 per cent higher share of round-trip journeys than the national average. Travellers from Delhi also redeemed 5 per cent more SuperCoins, highlighting a growing trend towards smart, value-led holiday planning.
Travel and Hospitality Representation Services (THRS) has introduced ‘THRS Engage,’ a digital platform aimed at simplifying access to resources for travel trade professionals in India and the Middle East. Designed to ease collaboration between luxury hotels and the travel trade, the platform offers real-time brand assets, booking tools and priority access to events. Future updates will introduce data dashboards and direct trade booking features.
The Federation of Hotel & Restaurant Associations of India (FHRAI) has accused Agoda of altering commission policies without prior notice, straining hotel partners and raising concerns over GST compliance. FHRAI claims the OTA’s new model breaches contract terms and could lead to financial discrepancies and tax irregularities for Indian hotels.
The Centre is drafting guidelines to develop India’s top 50 tourist destinations in partnership with states, with the first list expected by year-end, officials confirmed at the India Travel and Tourism Sustainability Conclave 2025. The initiative, announced in the Union Budget, aims to drive employment-led growth, boost infrastructure, and improve destination management amid concerns over overcrowding and sustainability.
Delhi Airport's Terminal 2 will temporarily close for renovations starting April 15, 2025, with flights shifting to Terminal 1. This closure coincides with the anticipated opening of Noida Airport, potentially influencing the lifespan of T2. Meanwhile, DIAL is working to improve transfers between terminals, including trials for airside baggage transfer to ease passenger experience, especially for international connections.
India's hospitality sector demonstrated remarkable resilience and growth in 2024, maintaining investment levels on par with the previous year with 42,071 new hotel keys, a report showed on Monday.
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