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Learn moreAs global tourism shifts from destination promotion to experience-led storytelling, Switzerland Tourism is embracing a quieter, more purposeful approach to luxury. In this exclusive interview, Simon Bosshart, Chief Markets Officer East at Switzerland Tourism, explains why authenticity, privacy, nature and meaningful experiences are replacing spectacle in luxury travel, how India's affluent travellers are reshaping destination strategies, and why the future of tourism marketing lies in storytelling, sustainability and intelligent personalisation rather than mass campaigns.
Sikkim is set to roll out a comprehensive online permit system to enhance transparency and reduce financial leakages. By incorporating geo-fencing technology, only qualified local operators will be authorized to issue permits. All payments will be conducted digitally, and permits will be strictly non-transferable. This initiative aims to safeguard the integrity of Sikkim's prestigious tourist destinations.
MakeMyTrip has partnered with the Ministry of Tourism to promote guided tours across India, with more than 350 experiences across 60+ cities available for booking on its platform from August 15. The initiative aims to encourage travellers to explore India's heritage, culture, spirituality, cuisine, festivals and monuments through experiences led by local guides and experts, with tours available from INR 500.
Accor has signed Fairmont Rishikesh, Himalayas, marking another step in the expansion of its luxury hospitality portfolio in India. Set to open in 2031 in the Shivpuri Range of Rishikesh, Uttarakhand, the resort will span 16 acres and feature 220 guestrooms, four dining venues, 3,000 sqm of event space, a spa, fitness centre, swimming pool and kids' club, alongside destination-led wellness and nature experiences.
Abu Dhabi has launched a travel trade initiative offering complimentary UAE entry visas to eligible Indian passport holders booking a minimum three-night stay in the emirate. Running from August 1 to October 31, 2026, the pilot programme will support up to 20,000 visas and is aimed at making travel to Abu Dhabi more accessible through participating travel partners and online travel agencies.
Unlike conventional luxury resorts, the new properties will be positioned around a wellness-forward philosophy, combining design-led architecture, immersive landscapes and personalised guest experiences. The resorts will feature thoughtfully curated indoor-outdoor environments, expansive gardens and spaces designed to encourage relaxation, reflection and social interaction.
Air India has appointed Tewolde Gebremariam as its Chief Executive Officer and Managing Director, succeeding Campbell Wilson. The appointment follows a global search by the airline's Board and marks the next phase of Air India's transformation strategy. Gebremariam, former CEO of Ethiopian Airlines Group, will lead the airline's growth, operational excellence and international expansion.
As India's hospitality sector rides a fresh investment cycle, fuelled by robust domestic travel, infrastructure development and the rapid rise of Tier II and Tier III markets, Sarovar is doubling down on a strategy that has quietly differentiated it from many of its peers. Rather than chasing consolidation or acquisition-led growth, the homegrown hotel chain is banking on organic expansion into underserved destinations, local experiences and evolving traveller preferences to drive its next phase of growth.
Walsh, whose appointment was announced in March this year, succeeds Pieter Elbers and takes over at a time when IndiGo is aggressively expanding beyond its domestic stronghold, adding long-haul capability with Airbus A321XLRs and A350 aircraft while strengthening its position as one of the world's fastest-growing airlines. Taking charge on Monday, Walsh said IndiGo's scale and India's rapidly expanding aviation market present a unique opportunity to build on the airline's success.
Germany recorded 350,488 overnight stays by Indian travellers between January and May 2026, reflecting steady demand from the market. Building on this momentum, the German National Tourist Office India has unveiled four strategic tourism themes for 2026 - culture, cities, cuisine, and nature. The campaign aims to encourage Indian travellers to explore Germany through immersive regional experiences beyond traditional sightseeing.
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