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Learn moreOravel Stays Limited, the parent of OYO, has rebranded as PRISM to align with its growing international footprint and diversified hospitality portfolio. The new corporate identity unites budget stays, premium hotels, vacation homes, extended living, co-working, and celebration spaces under one architecture. OYO will remain the consumer-facing budget travel brand, while PRISM serves as the corporate brand guiding future growth and innovation across 35+ countries.
One of the most significant announcements is the reduction of GST on hotel room tariffs up to INR 7,500 per night. Instead of the earlier 12% with input tax credit (ITC), these rooms will now be taxed at just 5% without ITC. This effectively lowers the cost of accommodation for millions of domestic travellers who rely on mid-range and budget hotels.
TBO has agreed to acquire US-based luxury travel wholesaler Classic Vacations from The Najafi Companies in a deal worth up to $125 million. The move gives TBO access to Classic’s 10,000-strong travel advisor network, adding scale in North America’s premium outbound segment. Classic will continue to operate as an independent brand, leveraging TBO’s technology and global distribution.
American tourism faces a downturn. International arrivals are decreasing. Visitor spending is projected to fall significantly in 2025. The US is the only studied country with declining foreign visitor spending. Factors include visa fees, tariffs, and political rhetoric. Canada, a major source of tourists, shows reduced travel. Business travel remains stable, but leisure travel declines.
Delhi Airport, managed by GMR-led DIAL, has registered a 244 per cent rise in international-to-international transfers, surging from 388,000 in FY 2023 to 1.34 million in FY 2025, according to IATA data. Enhanced infrastructure, new route launches, and strong airline partnerships have reinforced Delhi Airport’s status as a major transit hub connecting Asia, Europe and North America.
Rajasthan Tourism Minister Diya Kumari wants to boost concert and event tourism. The department is sponsoring events like IIFA Silver Jubilee. Officials prioritize developing heritage tourism by reviving Shekhawati havelis. Rajasthan aims to be the third most visited state in three years. A new tourism policy will blend old and modern experiences.
Accor has appointed hospitality leader Ranju Alex as its new Chief Executive Officer for South Asia, covering India, Bangladesh, Pakistan, and Sri Lanka. Alex, who previously held senior leadership roles at Marriott International, will oversee Accor’s portfolio of over 70 operating hotels and more than 30 in the pipeline, as the group strengthens its regional strategy and growth under a new joint venture with InterGlobe.
Business travel in South and Southeast Asia is expected to reach USD 679 billion in 2025, according to Tumodo. Singapore, India, and Thailand are driving demand, supported by high-traffic regional corridors, AI-powered booking adoption, and sustainability-focused travel. Tumodo’s H1 2025 data shows Singapore holds 22 per cent market share, with average trip durations of 5–7 days and rising accommodation costs in key hubs.
The Government of Ras Al Khaimah has appointed Phillipa Harrison, former Managing Director of Tourism Australia, as CEO of Ras Al Khaimah Tourism . She will lead the Emirate’s strategy to position itself as the “Destination of the Future,” leveraging her international experience to achieve RAKTDA’s 2030 target of attracting 3.5 million annual visitors.
NITI Aayog suggests simplifying homestay registration with a single-window system. The report emphasizes destination-focused financial incentives. A central nodal agency is proposed for better coordination. Collaborative marketing will highlight unique regional offerings. The homestay market reached Rs 4,722 crore in 2024. Domestic tourism drives sector recovery. Homestays offer significant economic potential for India's growing tourism sector.
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